Hi, my name is Madeline Krohn!
I'm a fashion marketing and management student at the Savannah College of Art and Design, and this portfolio is an honest reflection of my journey so far. At its heart, you'll find the foundation studies that have shaped the way I see the industry — sharpening my creative instincts, my strategic thinking, and my understanding of what it truly means to build a brand. Alongside that, I've included personal projects I've taken on outside of the classroom, driven by passion and a desire to keep pushing myself beyond what's required. Every piece here represents a step forward, and I'm only just beginning.
My Approach
At SCAD, I'm approaching fashion marketing as the intersection of cultural storytelling and commercial strategy. My work centers on building brand identities that feel both visually compelling and deeply intentional — drawing on SCAD's creative ecosystem to develop campaigns that speak to today's consumer while anticipating where the industry is headed. From trend forecasting to digital brand strategy, I'm focused on bridging the gap between artistic vision and market impact, using Savannah's rich creative community as both inspiration and launching pad.